- Help
- Google+
Stuff Your Kindle Day started as a grassroots event organized by authors to get more books to readers. It's a magical 24 hours where authors drop prices on e-books, some cost a few dollars while others are totally free. While the official Stuff Your Kindle Day has come and gone for 2024, a new event is here, and it's for the horror lovers.
Terrify Your Tablet Day began last year, organized by Horrorsmith Publishing, a publishing house founded in 2022 specializing in horror. The event debuted for the first time in 2023 and is coming back this year. The titles available during Terrify Your Tablet Day have yet to be announced, but here's what we know so far:
When is Terrify Your Tablet Day?Terrify Your Tablet Day is a fairly new event. It debuted last year on Oct. 31, 2023. This year's event runs for 24 hours, kicking off on Oct. 3, 2024. That way you can load up on spooky, scary books to read all month long in anticipation of Halloween.
Who can take part in Terrify Your Tablet Day?While Stuff Your Kindle Day sounds hyper-specific to Amazon's e-readers, it actually applies to pretty much any e-reader. The same is true with Terrify Your Tablet. As the name implies, you can access the free and discounted books across all e-readers including Kindles, Kobos, iPads, and Nooks.
Don't have an e-reader? You can also access books on your smartphone via the Kindle app, Apple Books, or Google Books.
However, an e-reader will seriously upgrade your reading. Having tested the best e-readers, I think the Kindle Paperwhite is the very best out there. It's just the right size, has a matte anti-glare screen, and is waterproof. If a tablet is more your speed, go for the iPad Mini. It's similar in size to a Kindle but gives you all the perks of streaming or gaming on tablets.
Opens in a new window Credit: Amazon Kindle Paperwhite $149.00 at AmazonWe love a good sale, and Amazon offers up some of the best. Amazon kicks off Prime Big Deal Days on Oct. 8, a two-day event that'll offer discounts on Amazon devices, kitchen equipment, tablets, Apple products, robot vacuums, and plenty more.
But if you're aiming to keep your spending as low as possible, Amazon also has some free offers in store during the October Prime Day event. Here are some awesome free deals you can score already.
Prime Day deals that cost $0 Best free reading deal 3-month subscription to Kindle Unlimited $0 at Amazon (save $35.97) Get Deal Best free music deal 4-month subscription to Amazon Music Unlimited $0 at Amazon for Prime members (save $39.96) Get Deal Best free audiobook deal 30-day trial of Audible Premium Plus $0 at Amazon (save $14.95) Get DealFree is everyone's favorite price. If you're wondering how you'll pass the time this fall and winter, Amazon has some free entertainment offers in store during October Prime Day including audiobooks, music streaming, and Kindle books. Here's how to score these free deals.
Best free reading deal Opens in a new window Credit: Amazon Our pick: 3-month subscription to Kindle Unlimited at AmazonFree access to Kindle books is truly one of life's greatest hacks. If you're new to Kindle Unlimited, sign up today to get three months of free access to millions of Kindle books, saving a total of $35.97 over the three-month period.
Amazon's Kindle Unlimited program includes over 4 million Kindle titles, including some bestsellers and popular series. Not only does the plan include unlimited reading, you also get access to thousands of audiobooks and the pleasure of browsing magazines.
If you don't already have a Kindle, check out the Mashable guide to the best Kindles to help you decide which model will suit you best.
Best free music deal Opens in a new window Credit: Amazon Our pick: 4-month subscription to Amazon Music Unlimited at AmazonMusic with no ads? It doesn't get any better. Amazon typically offers new subscribers a free one-month trail of the ad-free Amazon Music Unlimited, but as a treat during October Prime Day, you can sign up for four months of free access. However, this deal is limited to Prime members only, so you'll want to be signed up and logged in to grab this deal.
Amazon Music Unlimited comes with total control of what music you stream and when, all with no ads. You'll get unlimited access to listening while offline or skipping songs. The subscription also includes access to ad-free podcasts.
Best free audiobook deal Opens in a new window Credit: Amazon Our pick: 30-day trial of Audible Premium Plus at AmazonAudiobooks can really save the day. Whether you're stuck sitting in traffic, out walking the dog, or recovering from a cold, tuning into an audiobook can be the perfect way to relax and tune into something other than your own life. During October Prime Day, Amazon is offering a free 30-day trial to Audible Premium Plus, which typically costs $14.95 per month. The trial means you'll have free access to the Audible Plus catalog of audiobook and podcasts, some of which are exclusive to the service. The free trial of Premium Plus also comes with credit to purchase one title from the Audible premium selection.
October Prime Day is less than a week away and Amazon is ramping up the deals. As usual, you don't need to wait until the official start of the event to score big savings — especially on Amazon's own gadgets. We've rounded up three of the best deals you can grab at the mega retailer on Oct. 2 if you prefer to shop early.
Here are our top picks for the best Amazon deals of the day. If these deals don't speak to you, take a peek at our picks from yesterday, Oct. 1. Those discounts are still live, including the Echo Buds at their record-low Prime Day price. Be sure to check back tomorrow as well for all new picks and follow along with all of our Prime Day content as the shopping extravaganza nears.
Our top pick Opens in a new window Credit: Amazon Echo Amazon Echo Hub $124.99 at AmazonThe newest member of the Amazon Echo family, the Echo Hub is basically your smart home's brain. Rather than keeping control of your smart devices locked inside of someone's phone, it offers a full-featured control panel with instant access to all of your gadgets — smart lights, cameras, switches, doorbells, thermostat, etc. Anyone can play music, stream videos, ask Alexa questions, dim the lights, adjust the temperature, or see who's on the other side of the door in one central spot in your home. It's regularly $179.99, but it's down to just $124.99 for the first time ahead of October Prime Day. That's 31% off.
Opens in a new window Credit: Shark Shark FlexStyle $249.99 at AmazonIt's no secret that we love Shark's beauty tech. The FlexStyle, in particular, is our favorite Dyson Airwrap dupe on the market. "[It's] hard for me to imagine a reason why you'd opt for the [Airwrap] unless you're into big purchases for the sake of big purchases, or if you're especially loyal to Dyson," Mashable Shopping Reporter Bethany Allard wrote in her review of the device. Ahead of Prime Big Deal Days, the FlexStyle is on sale for just $249.99 in both the curly and coily hair system and straight and wavy hair system. That's $50 off the usual cost. While that's not the lowest price it's ever been, it is the first time the hair tool has gone on sale since last Prime Day. The curly system comes with a diffuser, two 1.25-inch auto-wrap curlers, a styling concentrator, and a round brush, while the straight system swaps out the diffuser for a paddle brush.
Opens in a new window Credit: Amazon Amazon 55-inch Omni QLED Fire TV $415.99 at AmazonThe best-looking TV in Amazon's Fire TV lineup, the Omni QLED is like a more affordable version of Samsung's The Frame TV. It features an "Ambient Experience" mode that can display artwork, photos, or handy Alexa widgets soy our screen doesn't just look like a black rectangle when you're not watching it. It also features local dimming, an Adaptive Brightness feature, and support for Dolby Vision IQ and HDR10+ Adaptive. The 55-inch option is on sale ahead of Prime Day 2 for $415.99 — that's 31% in savings. While that's not the lowest price we've ever seen, it's still $184 you get to keep in your pocket.
None of these deals catching your eye? Check out Amazon's daily deals for even more savings.
GET TWO FREE KINDLE BOOKS: Amazon Prime members get two free Kindle e-books with Amazon's First Reads program during the month of October. No Prime membership? Get these books for $1.99 to $4.99 each.
Opens in a new window Credit: Amazon Two free Kindle books with Prime membership Non-members can score Amazon First Reads for $1.99 to $4.99 each Get DealFall is here, and if you're planning to spend much of it snuggled up in a blanket with a good book, you're in luck. Amazon's First Reads program has you covered, helping you enjoy the cooler weather as you lounge around inside with some free books.
The First Reads program lets Amazon Prime members choose two totally free Kindle books from a selection of nine books to read without paying a dime. Normally, you just get one, making October's two-book selection a nice little bonus. Choose from a variety of genres, from horror to historical fiction and more, with options hand-picked by Amazon editors. You can also get a free short story: Joe Hill's Ushers, an Amazon original.
SEE ALSO: October Prime Day is just around the corner. Here's what to buy, and what not to.Prime members can sign up for the Amazon First Reads program for free to choose your two October books. If you aren't a Prime member, you'll pay anywhere from $1.99 to $4.99 for each of these picks — still a bargain. They're great on Kindle, but you can read them anywhere you can log into the Kindle app. So whether you have a shiny new e-reader or you'd prefer to read on your phone, you can still get the free books and enjoy them throughout the season.
You have all month to score your free reads, but don't forget to check back for more free and cheap books as each new month arrives. Plus, don't forget to scope out the best Kindle deals ahead of Prime Big Deal Days next week.
GET 35% OFF: As of Oct. 2, you can get a three-pack of eero 6+ mesh WiFi routers for just $194.99, down from $299.99, at Amazon. That's $105 off.
Opens in a new window Credit: eero Our pick: Amazon eero 6+ mesh Wi-Fi router (3-pack) $194.99 at AmazonIf you’re tired of sluggish internet speeds and staring at a blank screen as you frantically wait for a webpage to load, it might be time to upgrade your WiFi setup.
As of Oct. 2, you can get a three-pack of eero 6+ mesh WiFi routers for just $194.99, down from 299.99, at Amazon. That’s a 35% discount or $105 off — it’s also just $0.99 more than this product's all-time low price. This is just one of the many early Prime Day deals we're seeing ahead of Prime Big Deal Days on Oct. and 9.
SEE ALSO: Creating an Amazon wishlist is our go-to Prime Day shopping hackThese little mesh WiFi routers can cover up to 4,500 square feet and connect to more than 75 devices, so the entire family can enjoy fast, reliable WiFi without any dead zones or buffering. With WiFi 6 and TrueMesh technology, you’ll be able to stream, game, and work without interruption.
Plus, it’s easy to set up (like, even your technophobic relatives who still use AOL could manage it) and has a built-in smart home hub that you can connect to compatible Thread and Zigbee devices.
I thought I had the best iPhone camera settings simply because I have the iPhone 16 Pro Max — the latest and greatest smartphone offering from Apple.
However, I was humbled quickly when I saw Mashable's professional photographer, Joe Maldonado, shooting out in the field with a highly tuned iPhone 14 Pro. Although we were taking the same photos, and despite using the best handset out of Cupertino, Maldonado's photos turned out more crisp, sharper, and more vibrant than mine.
Credit: Kimberly Gedeon / MashableAt first, I thought a dirty lens was the problem. But even after carefully cleaning the sensors with a microfiber cloth, Maldonado’s photos were still far superior to mine.
Finally, I asked, "Wait, how does your iPhone 14 Pro take better pictures than my iPhone 16 Pro Max?"
"It's all about the settings," Maldonado said.
Best iPhone camera settings, according to an expertSo how do you get the crème de la crème of photo quality out of your iPhone? Follow these steps — and thank Maldonado later.
Total TimeStep 1: Go to 'Settings'
Credit: Kimberly Gedeon / MashableStep 2: Tap on 'Camera'
Credit: Kimberly Gedeon / MashableStep 3: Tap on 'Formats'
Here, make sure "High Efficiency" under Camera Capture is ticked as well as "24 MP" under Photo Mode. Plus, make sure "ProRAW & Resolution Control" is toggled on.
Credit: Kimberly Gedeon / MashableStep 4: Tap on 'Pro Default'
Ensure there's a checkmark next to "ProRAW Max (Up to 48MP)" as well as JPEG-XL Lossy (the latter is only available for the iPhone 16 Pro and iPhone 16 Pro Max).
Credit: Kimberly Gedeon / MashableStep 5: Go back to 'Camera' menu and tap on 'Preserve Settings'
Make sure the following are toggled on: Camera Mode, Creative Controls, Macro Control, Exposure Adjustment, Night Mode, Portrait Zoom, ProRaw & Resolution Control, Live Photo. Like the menu name suggests, this ensures that your current settings are preserved every time you open the Camera app.
Credit: Kimberly Gedeon / MashableStep 6: Return to 'Camera' menu
Enable 'Grid' and make sure 'Level' is toggled on. According to Maldonado, these settings help him line up his shots. Plus, ensure that 'Portraits in Photo Mode,' 'Prioritize Faster Shooting,' 'Lens Correction,' and 'Macro Control' are enabled.
Credit: Kimberly Gedeon / MashableAnd that's it as far as the Settings app is concerned.
While you're actually in the Camera app, Maldonado suggests that users toggle "Raw MAX" on.
Credit: Kimberly Gedeon / MashablePlus, while shooting, make sure you're hitting "1x" (the main sensor known as the wide camera) to get the best-quality photos.
Now, go out there with your newly tweaked iPhone and let us know in the comments if you notice a difference.
Apple iPhone 16 Pro Max $1,199.00 at Apple.comMoo Deng, the baby hippo that oozes cuteness and attitude, is all over the interwebs, including a 24-hour live stream of her habitat in the Khao Kheow Open Zoo in Thailand.
And when something is as viral as Moo Deng is, it is only a matter of time until someone creates a memecoin with the same name.
Most often, these memecoins are drowned with the thousands of others that appear daily, and never reach stardom. But because this is Moo Deng we're talking about, the memecoin is of course doing exceptionally well.
SEE ALSO: Why we’re all in love with a little hippo named Moo DengFor those not following the recent crypto scene, memecoins are cryptocurrencies residing on crypto ecosystems like Solana or Ethereum, which typically promise very little and are mostly traded by speculators. In the vast majority of cases, their value never exceeds a couple hundred dollars total before they vanish into the annals of blockchain.
But Moo Deng is a bit different. According to Dexscreener, Moo Deng currently has a market cap of over $227 million (a cryptocurrency market cap represents the total value of all available coins at current prices). Given that it started from virtually zero, some speculators have gotten rich by buying Moo Deng and not selling it for a few weeks
Tweet may have been deletedIf you're thinking of doing the same, be warned: These memecoins are incredibly volatile and are prone to suddenly losing all value within days or even hours. Just because Moo Deng is currently in its "pump" stage, does not mean a "dump" isn't coming.
Moo Deng, the actual baby hippo, probably does not care about Moo Deng, the memecoin. Heck, I bet she doesn't even have a Solana wallet. But that also means she's certainly not about to lose money on it. Good for you, baby pygmy hippo; good for you.
It’s officially that time of year when watching The Holiday on a Sunday huddled under a blanket on the sofa is not only acceptable but compulsory. There's a chill in the air, which means one thing: cuffing season is here. Your Instagram feed will soon be awash with couples cosying up at festive markets, and festive soirées together, it can feel like everyone apart from you has done the unthinkable and found someone to love.
What is cuffing season?So, what exactly is cuffing season? And is it a real thing, or merely a marketing slogan designed to get singletons swiping while they lie under a blanket watching Gilmore Girls for the 10th time? If you, like me, reside in the camp of single, flirty and (mostly) thriving, you may find this time of year either overwhelming or mentally strenuous. Cuffing season typically starts in mid-October and ends after Valentine’s Day, with the term originally coined in 2011 when it began appearing in college newspapers. The term comes from African-American Vernacular English (AAVE), stemming from the term "cuffed" which means you’re dating someone. This was around the time it was entered into the Urban Dictionary, too.
Dating app Bumble told Mashable that this time of year sees an influx of users logging in and swiping to find a match. So if your dating app profile is suddenly popping off, this could be why.
What's behind this sudden surge in swiping? This need to couple up and find a mate in the colder months comes down to our biology, too, with a drop in serotonin levels causing us to seek out connection. In the northern hemisphere, our days are getting shorter, nights are longer, and temperatures are dropping. Historically, the colder seasons are when humans would be looking for an additional mate or people to spend that time with, as strength came in numbers to forage for food and get through the tough months with.
SEE ALSO: Welcome to the 'Lover Girl' dating era. It's time to embrace romance.The shift in seasons can also trigger Seasonal Affective Disorder (SAD) for some people, a type of depression people experience when the seasons change due to the colder, darker weather. This change in weather and temperature can influence how we feel, due to the fact that our serotonin and melatonin levels change. Serotonin is the ‘happy’ chemical our body produces, so a lack of this could mean we feel lonelier and thus pursue more companionship or physical touch from others. Researchers think that this drop in serotonin could be linked to why we go in search of a mate, and why cuffing season has become commonplace in modern dating.
Whilst using apps to date and find a match has become the most common method of meeting someone, that doesn’t mean it’s made it any simpler. Eimar Draper is a dating coach and believes this time of year can see us run the risk of settling for situations that don’t serve our true needs and desires.
"If you're looking for something serious, don’t deviate from that path," Draper says. "It's tempting to agree to just hook up with someone new for the sake of getting to know them, but if you know it’s not what you want long term, then your emotional and mental capacity for handling something casual potentially isn’t quite there."
SEE ALSO: Is Seasonal Affective Disorder impacting your sex life? Here's how to cope. Avoiding situationships during cuffing seasonIf you’ve been in the dating sphere for the last few years, you’ll know all too well either through lived experience or watching friends go through it that it’s very easy to find yourself a situationship — whether that's what you're looking for or not. With the language of heartbreak more focused on that of people coming out of long-term relationships, the pain of post-situationship heartache is something that doesn't get the validation it deserves.
In fact, almost 65 percent of singles surveyed by the dating app eHarmony admitted to having their heart broken from a short-term relationship or situationship, with 56 percent sharing that their situationship heartbreak was equally or more painful than what they experienced after ending a longer, committed relationship.
SEE ALSO: How to move on after a situationship endsDraper believes this is due to the fact that we allow things on our deal-breaker list to fall by the wayside when we enter dynamics that lack clear boundaries and expectations. "Sometimes if you're entering into a situationship with the hope of it turning into commitment, you’re not really living in alignment with your values," she says. "I think going against what our needs and wants are from a relationship creates quite a bit of shame for us, which is a difficult emotion to process and one we’re reluctant to honestly share."
Why do we seek connection during the colder months?So, why does this time of year cause us to seek out and form attachments that perhaps don’t fully serve our needs emotionally? "It's ingrained in us to seek that human connection, but there’s also loads of different societal pressures in the world of dating now, too," Draper explains. "I feel like there's a lot of pressure on women especially now to stand strong in their independence and claim they don't need anybody, and at the same time, there’s an equal pressure for them to be okay with something casual and surface level. Yet, we’re still slut-shamed and judged for doing so."
"It's ingrained in us to seek that human connection, but there’s also loads of different societal pressures in the world of dating now, too."Open communication and spending time with yourself, she believes, is key to making a healthy and happy relationship dynamic come to fruition. "Spend some time with yourself to figure out and get clear on what it is that you expect out of a relationship," she says. "Unpacking that will naturally give you the boundaries that you are going to need or want to achieve."
Boundaries also go beyond what you expect from someone face-to-face. Placing digital boundaries is also key to forming a healthy connection. Caitlin Begg is a sociology researcher, with a vested interest in how our communication and digital lives impact our relationships.
"The way we communicate now is over-saturated and blurs the lines between real life and hyperreality," she says. "Hypercommunication is the notion that the amount of excess inbound and outbound comms we consume is impacting our brains and social behaviours. Which in turn, impacts how we navigate our relationships, too."
SEE ALSO: It's time to reclaim singledom as a symbol of powerBegg’s work has led her to believe that the excessive way we connect now has put our dating timelines in reverse. "Take dating in the '60s, let's say. You had maybe two channels maximum to communicate with someone — the telephone, or through a letter," she says. "Now, there are so many different channels to do so that we’ve fallen into cycles of overcommunication. This causes us to form attachments and ideas of a person before we even meet them, rather than getting to know them in person first and then figuring out their digital communication pattern."
Cuffing season, Begg believes, is a time of year where we collectively focus on the expectations, thinking ahead to how the relationship we form will end up, rather than staying focused on the connection with the individual.
"The way we speak to one another when it comes to dating has changed so much thanks to the advancement of technology," she says. "We need to be careful about how much we let our online presence and perceptions intercede our relationships in real life. Don’t let notification culture force you to project something private that you’re still figuring out into the public sphere just to be seen as successful."
Dating with intentionCuffing season isn’t just for flings and surface-level connection, though. There’s still an opportunity to seek out a match who’s looking for the same thing as you. Dr. Caroline West, Bumble's sex and relationships expert, believes the low pressure and focus on the fun of the season could see us ending up with a genuine connection, no matter how long it lasts.
"If you’re dating with intentionality, this time of year is a great opportunity to date and meet new people without the pressure of making it a long-term thing," she says. "Even short-term relationships can be a fulfilling and positive experience, so if you can, I’d recommend trying to see breakups in a new light."
Whilst short-term flings can be fun and serve a purpose, this time of year also brings with it a suddenly very heavily laden social calendar. From family events to work Christmas parties, sometimes the time to date and pursue multiple people is actually hard to find.
"The pressure to not be seen alone at these events can lead people to enter into situationships, just so they don’t feel embarrassed in front of loved ones.""People can feel pressured around this time to have a plus one, and having a consistent partner — no matter how long they’ve been on the scene — can make them easier to navigate," West says. "The pressure to not be seen alone at these events can lead people to enter into situationships, just so they don’t feel embarrassed in front of loved ones."
But being alone doesn’t hold the same negative connotations the romcoms would lead you to believe. Recent research from Bumble reveals that many people are now embracing a "Consciously Single" mindset when it comes to dating, with over half of them (53 percent) realizing that it can be empowering to be alone after a breakup.
Regardless of what your goals are for dating right now, the most important thing is to remember that nobody will see you as "less than" if you rock up to the pub solo for festive drinks. Your great aunt at the family Christmas party is only asking if you’ve met someone because she’s curious about your life away from home, and your friends who are coupled up and in love aren’t showing off, they’re just happy. So don’t let the green-eyed monster or fear of being alone lead you down the path of forced connections and half-baked intimacy with someone new for the sake of getting cuffed.
This article was first published in 2023 and republished in 2024.
TL;DR: Live stream select games from the NBA for free on Ran.de. Access this free streaming platform from anywhere in the world with ExpressVPN.
The NBA is a unique sport. There's nothing else in which incredibly tall athletes can be made to look tiny by aliens who could probably touch the sun if they stood on tip toes. And almost all of these shockingly tall athletes display a skillset that mere mortals can't even fathom.
The NBA could make a legitimate argument that it hosts the very best athletes in the world. Sure, the NFL might disagree. And rugby definitely attracts some special specimens. But the NBA has a bunch of seven footers dunking on each other. That's tough to beat.
If you are interested in watching the NBA for free from anywhere in the world, we've got all the information you need.
What is the NBA?The National Basketball Association (NBA) is a professional basketball league in North America made up of 30 teams (29 from the United States and one from Canada). The reigning league champions are the Boston Celtics.
When is the NBA?The NBA regular season runs from Oct. 22 to April 13. The play-in tournament is scheduled to be played on April 15-18, followed by the playoffs on the next day, and concluding with the NBA Finals in June.
How to watch the NBA for freeFree-to-air channel ProSieben airs select NBA games, with free live streaming available on Ran.de. Fans can watch two NBA games every weekend during the regular season, with many playoff and finals fixtures also available to watch for free.
Ran.de is geo-restricted to Germany, but anyone can access this free streaming platform with a VPN. These tools can hide your real IP address (digital location) and connect you to a secure server in Germany, meaning you can access this streaming service from anywhere in the world.
Stream the NBA for free by following these simple steps:
Sign up for a VPN (like ExpressVPN)
Download the app to your device of choice (the best VPNs have apps for Windows, Mac, iOS, Android, Linux, and more)
Open up the app and connect to a server in Germany
Connect to Ran.de
Watch the NBA for free from anywhere in the world
The best VPNs for streaming are not free, but they do tend to offer money-back guarantees or free trials. By leveraging these offers, you can watch NBA live streams without actually spending anything. This isn't a long-term solution, but it does mean you can watch select NBA games before recovering your investment.
If you want to retain permanent access to free streaming sites from around the world, you'll need a subscription. Fortunately, the best VPN for streaming live sport is on sale for a limited time.
What is the best VPN for the NBA?ExpressVPN is the best service for streaming live sport on Ran.de, for a number of reasons:
Servers in 105 countries including Germany
Easy-to-use app available on all major devices including iPhone, Android, Windows, Mac, and more
Strict no-logging policy
Fast streaming speeds
Up to eight simultaneous connections
30-day money-back guarantee
A one-year subscription to ExpressVPN is on sale for $99.95 and includes an extra three months for free — 49% off for a limited time. This plan also includes a year of free unlimited cloud backup and a 30-day money-back guarantee.
Watch the NBA for free with ExpressVPN.
A Crumbl Cookie pop-up in Sydney, Australia has gone viral after customers discovered that it had no actual affiliation with the TikTok famous U.S. bakery.
Crumbl Sydney's organisers literally just flew to the U.S., bought hundreds of Crumbl Cookies, then returned to Australia to sell them at $AU17.50 apiece. For those in the U.S., that's around $12 per cookie.
SEE ALSO: Baby hippo Moo Deng has a 24-hour livestream now. Here's how to watch.Crumbl Cookies have gained notable popularity on TikTok, many users sharing videos of themselves digging into the viral treats and extolling their virtues. As such, hundreds of Australians were eager to try the famous baked goods when news spread that there would be a one-day Crumbl Cookie pop-up in Sydney on Sept. 29.
Crumbl Sydney had been promoting the event on TikTok for weeks, and hype had been effectively built by the time the pop-up opened in North Bondi on Sunday. Unfortunately, reports of an hours-long queue for stale, horrendously overpriced cookies quickly began to spread.
Tweet may have been deletedThen it got even worse. It was quickly revealed that Crumbl Sydney had not been officially authorised by Crumbl Cookie, and in fact had no connection to the U.S. store. Instead, some aspiring entrepreneur had travelled to the U.S. to buy a ridiculous number of Crumbl Cookies and resell them to Australians at a significant markup.
The backlash was swift and furious. Some were upset they'd been duped, labelling the pop-up a scam, while others were incredulous that anyone fell for Crumbl Sydney's ploy in the first place. Australian TikTok is currently awash with takes on the Crumbl Cookie drama, with many predicting an incoming lawsuit.
Crumbl Sydney responds to anger at unauthorised Crumbl Cookie pop-up Tweet may have been deletedIn response to the furore, Crumbl Sydney published a Google Doc addressing the allegations against them, linking to the statement on TikTok.
"[W]e never claimed to be an official Crumbl store," wrote Crumbl Sydney, stating that they had not used Crumbl Cookies' trademarks in their TikTok content. "This was clearly stated in [our] bio and our comments. Our goal was to bring the authentic Crumbl cookies to Australia by importing the cookies directly from the USA."
This defence is somewhat undermined by the fact that the boxes and signage used at the Crumbl Sydney pop-up clearly displayed Crumbl Cookie's trademarked name and logo, using the same font and recognisable shade of Millennial pink. Users have also noted that Crumbl Cookie's TikTok page initially didn't include any such disclaimer, only adding it after the backlash.
Then there's the videos. Though Crumbl Sydney has now wiped all of the videos from its TikTok account, copies remain online via other users reacting to the clips. Some of Crumbl Sydney's deleted videos are also available on the CrumblCookieAus YouTube account, which appears to belong to the pop-up judging by the matching video content and the dates of its uploads.
CrumblCookieAus clearly uses Crumbl Cookies' trademarked name and logo in these YouTube videos, and even writes as though it is an officially authorised account. On Sept. 11, CrumblCookieAus uploaded a video consisting of clips and audio taken from Crumbl Cookies' official YouTube account, specifically its one and two year celebration videos.
"Just a small peek of our studio," CrumblCookieAus wrote in the description.
CrumblCookieAus also appeared to encourage commenter's misconceptions that they were an official Crumbl Cookies outlet.
"Yoo ive seen these everywhere online and now getting them here? Thats pretty good," @likebutton1233 commented on a Sept. 10 Short.
"Yup! I can’t wait for all you guys to come and try our cookies!" CrumblCookieAus wrote. "We love our Australian 🇦🇺 fans we gotta let them have some Crumbl cookies!"
Mashable has reached out to Crumbl Cookie for comment.
'This event was never about profit': Crumbl Sydney on its $17.50 cookies Credit: Mashable screenshot from @CrumblCookieAus on YouTubeThough Crumbl Sydney seemed happy to take credit for Crumbl Cookies' cookies not long ago, it's now singing a much different tune.
"We traveled to the US to purchase the cookies and imported them with their original packaging," Crumbl Sydney wrote in its Google Doc. "We did not bake them ourselves."
According to a cost breakdown supplied in Crumbl Sydney s Google Doc, the organisers spent $AU6,000 to purchase the Crumbl Cookies and their packaging. On top of this, $AU4,000 was budgeted for flights and luggage; $AU2,000 for duties, taxes, and customs; around $AU1,000 for staffing; plus additional costs for the pop-up setup such as tables, the venue, microwaves, and marketing.
"This event was never about profit," the organisers continued. "We aimed to bring the cookies to Crumbl fans…. We set the prices without an intention of making a large profit."
This may be true. Videos uploaded by CrumblCookieAus weeks ago promised further Crumbl Cookie locations in other Australian states, which would have no doubt gotten significant publicity and many more customers had the Sydney pop-up gone well. Considering how it actually went down, it seems safe to say that they won't be going ahead any time soon.
Tweet may have been deletedRegardless of whether or not Crumbl Sydney hoped to make a profit from Sunday's event, many have noted that $AU17.50 is an exorbitant amount to ask for a single cookie, no matter how viral it is. TikTok user sofiaqistinee noted that she only found out the price once already at the pop-up.
Though Crumbl Sydney claimed that most of the pop-up's customers were satisfied, it did at least acknowledge that not everybody was happy. Unfortunately, they appeared dismissive of such concerns, attributing complaints to customers' personal distaste for the flavours they'd chosen.
"While most customers enjoyed the cookies, a couple of influencers felt they didn’t meet expectations," they wrote. "We apologise that they don't live up to expectations however they are just cookies at the end of the day. While there may be a small difference in quality, some flavours may not appeal to some people."
"Crumbl cookies should be kept at room temperature in an airtight container for up to 3 days, or refrigerated for up to 7 days. We kept them to these requirements. Some were warmed to enhance their texture, which is what crumbl does as well."
Can Crumbl Cookie sue Crumbl Sydney? Credit: Mashable screenshot from @CrumblCookieAus on YouTubeCrumbl Sydney has claimed that its pop-up was perfectly legal as it was selling Crumbl Cookies as parallel imports. Also known as grey or direct imports, a parallel import is when a product is brought into a country and sold without the specific permission of the manufacturer to do so. Such imports are sometimes the only way people can get their hands on region-exclusive products.
Parallel imports aren't against Australian law. However, trademark infringement is.
As noted above, Crumbl Sydney clearly used Crumbl Cookies' logo and branding during their pop-up. Under Australia's Trade Marks Act 1995 (Cth) Section 122A, parallel importers must make "reasonable inquiries" regarding a trademark before using it. They can then only proceed if a "reasonable person" would conclude that they'd been given permission to use the trademark by someone with the authority to do so.
Unfortunately for Crumbl Sydney, there's no indication that the pop-up ever sought or received such permission. This was made even more apparent by Crumbl Cookie founder Sawyer Hemsley's response to the drama.
"It appears we need to expedite our visit to Australia," Hemsley wrote in a comment on TikTok. "Please note, this pop-up is in no way affiliated with @CrumblCookies."
If Crumbl Sydney has any sense, they're probably steeling themselves for a lawsuit. On the face of it, it seems as though Crumbl Cookie would have a pretty solid case. Their best hope now is for Crumbl Cookie to show some mercy and decide that going after such a sorry pop-up simply isn't worth their time.
Pluto is the most famous dwarf planet, due in part to its very public demotion from ninth planet of the solar system two decades ago.
But a relatively obscure dwarf planet in the main asteroid belt could be the most accessible icy world to Earthlings in space. Though it's less than 600 miles wide, Ceres appears to be rich in water ice, and new research from Purdue University and NASA's Jet Propulsion Laboratory is helping to confirm it was once drenched in flowing water.
For years, Ceres confounded experts with its cratered surface. These pits seemed too deep and rigid to exist on a retired water world. Scientists now think that may not be a contradiction after all, if they account for a key ingredient: mud — and maybe lots of it.
"Our interpretation of all this is that Ceres used to be an 'ocean world' like Europa (one of Jupiter's moons), but with a dirty, muddy ocean," said Mike Sori, a planetary geophysicist at Purdue, in a statement. "As that muddy ocean froze over time, it created an icy crust with a little bit of rocky material trapped in it."
SEE ALSO: NASA just found a new type of ancient asteroid loaded with water NASA's Dawn spacecraft observed craters on the dwarf planet Ceres between 2015 and 2018. Credit: NASA / JPL-Caltech / UCLA / MPS / DLR / IDA / ASI / INAFUsing computer models, the team discovered that dirt mixed into Ceres' ancient ocean could have reinforced the dwarf planet's ice, holding the craters' shapes and preserving some of its other geology for long periods of time. This mixture would allow the surface to be both icy and strong. The study appears in the journal Nature Astronomy.
Previous thinking suggested that if the dwarf planet were icy, the craters would deform easily, like glaciers flowing on Earth — or like gooey honey, Sori said.
The paper, led by doctoral student Ian Pamerleau, posits that Ceres' surface is, in fact, loaded with ice — perhaps as much as 90 percent of it. Through simulations, the team tested different crust scenarios and found that dirty ice could keep the crust from "flowing" over billions of years. With this structure, the dwarf planet would get gradually muddier and less frozen at lower depths.
A NASA spacecraft got a closer look at Ceres' surface between 2015 and 2018 through the Dawn mission. Those observations revealed the dwarf planet's unusual bright patches as a salty crust of sodium carbonate, the same type of salt people use as a water softener.
After looking at the mission data, scientists thought perhaps the salt was the residue of a vast, briny reservoir about 25 miles underground and hundreds of miles wide. Meteorite impacts either melted slush just below the surface or created large fractures in the dwarf planet, allowing salt water to ooze out of ice volcanoes.
Bright features on the surface of dwarf planet Ceres are a salty crust of sodium carbonate, the same type of salt people use as a water softener. Credit: NASA / JPL-Caltech / UCLA / MPS / DLR / IDAAstrobiologists have wondered if simple, microbial life could exist on Ceres, the closest frozen ocean world to Earth at an average of 260 million miles away. The National Academies Planetary Science Decadal Survey recently recommended that NASA return to Ceres to collect samples.
More robotic missions to the dwarf planet could provide greater insights and points of comparison for the icy moons of the outer solar system, such as Saturn's Enceladus and Jupiter's Europa and Ganymede, Sori said.
"Some of the bright features we see at Ceres' surface are the remnants of Ceres' muddy ocean, now mostly or entirely frozen, erupted onto the surface," he said. "So we have a place to collect samples from the ocean of an ancient ocean world that is not too difficult to send a spacecraft to."
The reign of the Dyson Airwrap has reached its end — and even better, the Shark FlexStyle is no longer your only option for a dupe.
I've tested both of the above tools and compared them head to head, and while I used to think the Shark FlexStyle was undeniably the best value hot air multi-styler out there, recent releases from other brands are making it hard to say that without hesitation.
SEE ALSO: Dyson Airwrap vs. Shark FlexStyle: Here's which hot air tool is worth your money How to choose the best Airwrap dupeJust a few years ago, if you wanted one hair tool to blow dry your hair, as well as help you achieve a blowout, more defined waves, or pin-straight hair, you were basically limited to the $600 Dyson Airwrap. The much cheaper Revlon One-Step offered another alternative for getting a blowout, but it also increased your risk for heat damage and wasn't honestly a one-to-one tool.
Then Shark FlexStyle hit the market in 2022, giving consumers a real multi-styler alternative to the Airwrap for the first time ever, and at half the price. Though it wasn't a perfect duplicate, it did use the same Coanda airflow technology that helped the Airwrap go viral in the first place, and innovated on the original iconic design in a way that actually gave the Shark an edge over the much pricier hair tool.
SEE ALSO: Is this $45 red light gua sha a promising Solawave dupe?These days, typing "Airwrap dupe" into Google will get you plenty of results that can deliver on the Coanda effect — but naturally, not all these dupes are made equal. That's why I spent time testing out options from brands like T3, Sharper Image, and FoxyBae to see how well they stacked up against the FlexStyle (which I consider a gold standard dupe) and the Airwrap itself. I came away with some new favorites — and new opinions on what makes a good Airwrap dupe. Below, you'll find Mashable's updated list of recommendations for the best Airwraps as of 2024.
Note: In Aug. 2024, Dyson released the Airwrap i.d., a new version of the multi-styler which features the same standard Airwrap technology, but with the addition of new attachments and a companion app. Due to the basic similarities between this new Airwrap and past versions, we're still comfortable recommending the below as good dupes, but we'll be updating this guide as soon as we test out the newest Airwrap.
WhatsApp is catching up with Google Meet and Zoom.
On Tuesday, the company announced that it added backgrounds and filters to video calls. The filters on offer include options such as warm, cool, black and white, dreamy, and fisheye. You can also choose from backgrounds such as living room, office, beach, forest, and sunset. If none of these quite work for you, there's also the option to just blur your background and hide the horrendous mess that is behind you.
SEE ALSO: WhatsApp 'View Once' messages are far more permanent than you realizeFinally, the Touch Up and Low Light options are there to make your video calls "more vibrant and enjoyable."
Based on WhatsApp's examples, the filters and backgrounds on offer seem fine, but are not as fun as the stuff you get on Google Meet, for example.
Post by @whatsapp View on ThreadsThe popular messenger's video call feature has long been adequate, but far behind on features when compared to other video calling apps. In particular, the ability to blur the mess that is my living room has been a very important feature for me on Meet; now that WhatsApp has it as well, I'd be more inclined to take a business call through Meta's messaging app.
Excited to try out the new filters, I updated and fired up the WhatsApp app on my iPhone, but the filters and backgrounds, which should be available via a new icon that appears in the upper right corner during a video call, were not available. WhatsApp says the effects will be available to everyone "in the coming weeks."
I got a chance to demo Recall — and it's a lot more polished than I thought.
What is Recall? Only the most controversial AI-powered feature that Microsoft has dropped this year.
Long story short, it's like your own personal digital scrapbook. Using frequently taken screenshots, it saves snapshots of your PC activity, allowing you to go back and revisit them whenever you want.
Thanks to a timeline scrubber, you can scroll through everything that happened each day. Plus, you can use natural language to search for things within your Recall history.
However, some security experts expressed concerns about Recall, fearing that hackers would see it as a gateway for stealing user data.
Microsoft rep using facial authentication for Recall. Credit: Joe Maldonado / MashableIn response, Microsoft delayed Recall's rollout and addressed fears and anxieties by, in part, requiring Windows Hello (e.g., biometric authentication like fingerprint scanning and facial recognition) to access Recall.
Now that Recall is more secure, Microsoft wants Windows users to give it a chance.
SEE ALSO: Recall just got a release date window for Windows PCs. Here’s when you’ll get to test it. Windows Recall demo with MicrosoftI had a Microsoft rep demo Recall at a recent press event.
Demonstrating a practical use case, the rep pretended that he was interested in running the Boston Marathon and discovered a PowerPoint-based itinerary for it — but never saved it.
Microsoft rep searching for Boston itinerary. Credit: Joe Maldonado / MashableHe launched Recall and searched for the word "itinerary" — and voilà — it appeared in his search results because the AI recognized the word among some screenshots in his timeline.
The Microsoft rep boasted that Recall can even identify images.
Credit: Kimberly Gedeon / MashableAfter typing, "Chart with purple arrow," Recall was able to find a document with — you guessed it — a purple arrow, even though the words "chart with purple arrow" never appeared in the timeline.
While these perks are pretty impressive, it's the following three features that won me over.
1. You can access links in Recall's search resultsOnce search results populate in Recall, you can click on a screenshot and a button below it will allow you to access the URL associated with it.
For example, if you want to find that Mashable article about the "Lover Girl" dating trend, but you forgot to bookmark it, you can lean on Recall and type in the words "couple in love."
Credit: MashableNot only will you see the screenshot of the article (thanks to the AI-based image recognition), but you'll be able to access it again via Microsoft Edge.
Recall can pull up files stored locally, too, if you click on a screenshot of a document you saved on your computer.
2. Recall screenshots are interactiveYou can interact with screenshots of documents, webpages, and more without ever leaving Recall.
For example, if a screenshot captures a PDF you opened during your PC activity history, you don't need to pull up the actual document to interact with it.
Credit: Joe Maldonado / MashableIf there is text, your PC will recognize it and allow you to copy and paste it elsewhere. You can click on URLs, too.
3. Don't worry about storageI asked the Microsoft rep, "Wouldn't Recall destroy my storage?" As it turns out, in the Settings menu, there's a way to limit Recall's presence on your storage in the Settings app.
Credit: Joe Maldonado / MashableDepending on your preference, you can ensure that the PC doesn't exceed the following storage thresholds:
25GB
50GB
75GB
100GB
150GB
The Microsoft rep explained that 150GB is "over a year's worth of snapshots" while 25GB will save about "several months" of data.
Recall's privacy and securityAs we reported last week, Microsoft announced a slew of updates to Recall to make it more secure.
Credit: Joe Maldonado / MashableIn addition to requiring a Windows Hello login, Recall requires an opt-in process. It's not on by default.
Secondly, users can uninstall Recall from their system. Thirdly, Microsoft said that Recall data is encrypted and isolated in something called a "VBS Enclave." In layman's terms, this means that your screenshots will be secured in a contained environment that is safe and unreadable from third-party apps and users.
Plus, Microsoft says that AI for Recall is processed on-device and Microsoft never uploads user data to the cloud.
Microsoft Surface Laptop 7, a Recall-supported PC Credit: Joe Maldonado / MashableKeep in mind that only Copilot+ PCs, like the Surface Laptop 7, support Recall. Laptops with this branding can handle on-device AI processing due to their NPUs (a processor that is dedicated to running AI tasks).
How to get RecallI tried to get Recall on my own PC (i.e., Surface Laptop 7), but it required me to jump through several hoops. Firstly, I had to sign up for a free Windows Insider membership.
Credit: Joe Maldonado / MashableSecondly, I had to go through a wave of updates to make sure that my system is on the latest Windows version available.
The Recall button looks like the recycle icon. Credit: Joe Maldonado / MashableBut even then, because Microsoft is doing a staggered rollout of Recall to Windows Insiders, I haven't seen Recall appear on my machine yet. Bummer!
Is Recall on its way to redemption?Microsoft has tough challenge on its hands: redeeming Recall from a sullied reputation. Recall has been called creepy, dystopian, controversial, and gimmicky.
However, there are still some users who are optimistic about its usefulness. I fall in the latter camp; I've been in countless situations where I browse the internet, neglect to bookmark or save something, and end up pulling my hair out trying to rediscover it.
As someone who struggles with forgetfulness, I can see Recall playing the hero in moments when my mind fails me.