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The tech industry has had an insatiable appetite for Nvidia’s chips over the last two years. But the feast may be over sooner than many had expected.

How did a little-known Chinese start-up cause the markets and U.S. tech giants to quake? Here’s what to know.

When shopping for the woman in your life, real romance isn't about the amount of money you spend or picking out the biggest bouquet of roses. It's about showing that you pay attention to her complaints, know what she likes, and appreciate what she does for you by gifting her something that makes her life easier. We're picking the bar up off the floor in 2025 with Valentine's Day gift ideas for women that are sure to please. Thoughtful, practical, whimsical, or appropriately mushy, these gifts go beyond the classic flowers and jewelry that you've already thought of.

Sorry, OpenAI (and Google and Meta and…). 

A recently released AI model called DeepSeek from a China-based startup is currently wreaking havoc on the tech space in the U.S. 

Why? Because it's blowing all other Big Tech models out of the water. And, to top it off, it's allegedly doing so with less funding and less technological resources.

Here's what the AI industry says about DeepSeek compared to OpenAI's leading chatbot, ChatGPT.

DeepSeek is actually open

Now, regarding AI outputs, everyone might have a different opinion based on their specific use case. So, there are still areas where other AI models might beat DeepSeek's outputs.

SEE ALSO: Could Trump ban DeepSeek? What the TikTok ban saga tells us.

For example, some users discovered that certain answers on DeepSeek's hosted chatbot are censored due to the Chinese government. That is true.

But, here's a fact: DeepSeek is open in a way that OpenAI said ChatGPT would be – and never delivered. In fact, as OpenAI sheds its original "open" ethos, DeepSeek went ahead and released its model as open-source. Anyone can download the DeepSeek R1 model for free and run it locally on their own device. This means your data won't be shared in any way with DeepSeek. In addition, as even DeepSeek pointed out, users can get around any censorship or skewed results.

DeepSeek is more affordable than OpenAI

While OpenAI's training for each model appears to be in multiples of tens of millions of dollars, DeepSeek claims it pulled off training its model for just over $5.5 million.

And that price difference also appears to be passed on to the consumer.

API access for DeepSeek-RI starts at $0.14 for one million tokens or roughly 750,000 words. DeepSeek's latest model is reportedly closest to OpenAI's o1 model, priced at $7.50 per one million tokens. That's a pretty big disparity in pricing.

DeepSeek's outputs for certain tasks seemingly beat ChatGPT

ChatGPT and DeepSeek users agree that OpenAI's chatbot still excels in more conversational or creative output as well as information relating to news and current events.

However, the consensus is that DeepSeek is superior to ChatGPT for more technical tasks. If you use AI chatbots for logical reasoning, coding, or mathematical equations, you might want to try DeepSeek because you might find its outputs better.

For most queries, though, it appears DeepSeek and ChatGPT are on par, roughly giving the same output. 

Even being on equal footing is bad news for OpenAI and ChatGPT because DeepSeek is entirely free for most use cases. Regular ChatGPT users may have to subscribe to its paid tier at $20 a month. 

For companies utilizing AI-model API access, the price difference between two largely equivalent models may be too much for them not to switch from OpenAI's ChatGPT to DeepSeek.

Tesla, owned by Elon Musk, is taking the European Union (EU) to court over its tariffs on electric vehicles imported from China. Filed last Wednesday with the European Court of Justice (ECJ) by Tesla’s Shanghai division, the lawsuit comes in the wake of similar legal moves by BMW and other Chinese car manufacturers.

The tariffs are part of the EU’s ongoing efforts to combat what it sees as unfair trade practices. A 2023 investigation concluded that Chinese EV manufacturers, including Tesla’s Shanghai operations, benefited from government subsidies like low-interest loans, cheap land, and supplier discounts.

SEE ALSO: Tesla stock slides after first-ever delivery drop

Following the probe, the EU introduced steep anti-subsidy tariffs in late October 2024, with Tesla hit by a 7.8 percent rate and other manufacturers facing duties as high as 35.3 percent. These levies are in addition to the EU's existing 10 percent standard import tariff on vehicles.

According to The Financial Times, roughly 20 percent of all EVs sold in the EU last year — around 300,000 units — were manufactured in China. Tesla’s relatively low tariff rate stems from an individual review that determined the company received minimal support from the Chinese government compared to other automakers.

Tesla’s legal filing does not reveal specific details about its argument. The case against the European Commission will be heard in the General Court, the EU’s second-highest judicial body, with the possibility of appealing the verdict to the ECJ.

The entire legal process is expected to take around 18 months.

DeepSeek AI, the hottest name in generative AI right now, says it’s weathering "large-scale malicious attacks" after becoming the most-downloaded app on Apple’s App Store, overtaking OpenAI’s ChatGPT in the process.

SEE ALSO: Could Trump ban DeepSeek? What the TikTok ban saga tells us.

The China-based AI startup has experienced explosive growth over the past week, drawing comparisons to the viral launch of ChatGPT itself. DeepSeek AI's open-source large language model (LLM), DeepSeek R1, claims to boast performance that rivals its Western competitors — allegedly at half the cost and with significantly less computing power, too.

A massive migration of users to DeepSeek’s platform, available as a free web app and on iOS and Android, has strained its infrastructure. Alleged cyberattacks have only added to the strain, forcing the company to temporarily limit new registrations, as noted on its status page.

DeepSeek has not elaborated on the nature or scale of the attacks and did not immediately respond to Mashable's request for comment.

Best Valentine's Day flower delivery deals Best for roses The Bouqs Co. Save 25% on roses with code ROSE Get Deal Best for various bouquets UrbanStems Save 15% off everything with code GETLUCKY15 Get Deal Best all-in-one stop 1-800 Flowers Save up to 40% on Valentine's Day sets Get Deal

January may feel like a month of 31 successive Mondays, but finally, we've almost reached the end. Just near that light at the end of the tunnel though, is a reminder: Valentine's Day will be here sooner than you think.

Of course, there are a ton of different gifts you can get your beloved for Valentine's Day: trust us, we've researched them. That said, there's nothing more classic than a bouquet. Whether it'll be the main attraction of your V-Day present or something to supplement a more practical gift like a Tile tracker, we've found deals from The Bouqs Co., UrbanStems, and 1-800 Flowers at a variety of different price points.

SEE ALSO: Best gift ideas for the woman in your life

Better yet, each of these flower sellers already allows you to schedule your delivery for Friday, Feb. 14, so you can lock in a gift weeks in advance. Below, you'll more more details about each of the best flower delivery deals available ahead of Valentine's Day.

Best for roses Opens in a new window Credit: The Bouqs Co. The Bouqs Co. Save 25% on roses with code ROSE Get Deal Why we like it

A bouquet of roses may not be the most out-of-the-box Valentine's Day gift, but the classics are classics for a reason. Whether you're looking for a red, pink, white, yellow, orange, or even black roses, the Bouq. Co has got you covered with the code ROSE, which will save you 25% off your order. If you don't already have a vase on hand, you'll have your choice of three different options (for an additional cost starting at $16).

Best for various bouquets Opens in a new window Credit: UrbanStems UrbanStems Save 15% off everything with code GETLUCKY15 Get Deal Why we like it

Not everyone's favorite flower is a rose, and that's okay. If you're looking for more options, UrbanStems is running a sitewide sale (with some exclusions), so you can pick up bouquets of mums, lilies, carnations, and even house plants, if your Valentine has a green thumb.

Best all-in-one Opens in a new window Credit: 1-800 Flowers 1-800 Flowers Save up to 40% on Valentine's Day sets Get Deal Why we like it

Looking for a one stop shop for flowers, stuffed animals, chocolates, and candles? You'll find it at 1-800 Flowers. The site offers a variety of bundles with these Valentine's Day staples, making it easy for you to grab your gift ahead of time. Though no code is necessary to score these savings, just be aware that you'll be charged a $15 premium for Valentine's Day delivery, even if you place your order ahead of time.

What does life look like when one of your family members has been convicted of horrific crimes?

This is the question posed in Happy Face, a new series about Melissa Reed (Annaleigh Ashford), the daughter of convicted serial killer Keith Jeppersen (Dennis Quaid). But when another man faces the death penalty for a crime that may have been her father's, Melissa is forced to reconnect with her dad in order to try and work out the truth.

The first two episodes of Happy Face are streaming on Paramount+ from March 20.

Oil and gas executives welcomed President Trump’s early moves on energy policy, but many said they did not plan to increase production unless prices rose significantly.

SAVE $100: The Keurig K-Duo Plus coffee maker is on sale for just $99.99 at Best Buy, down from the typical price of $199.99. That's a 50% discount.

Opens in a new window Credit: Keurig Keurig K-Duo Plus $99.99 at Best Buy
$199.99 Save $100.00 Get Deal

Morning is no time to be fighting with your coffee maker. If your current coffee setup is causing more trouble than enjoyment, you deserve an upgrade. You need something versatile, programmable, and a no-fuss machine. And if you'd like something affordable, check out this great limited-time deal at Best Buy.

Until 9:59 p.m. ET on Jan. 27, the Keurig K-Duo Plus coffee maker is on sale at Best Buy for just $99.99, down from the typical price of $199.99. That's a 50% discount that'll save you $100 on the coffee maker.

We usually assume Keurig coffee makers use K-pods, but the K-Duo Plus gives you the option to use either a single pod or make a full pot of drip coffee with ground beans in the insulated carafe.

You're in control with the K-Duo Plus, choosing your coffee type and strength. With a K-pod, brew up a single cup in a flash, or make enough for the whole house with the thermal stainless steel carafe that brews from ground coffee.

The machine also has a pause and pour function which allows you the chance to take a cup before the brewing cycle is over. The programmable timer function also allows you select a time for the brew to begin, meaning you can have hot coffee waiting for you when you enter the kitchen each morning.

If your kitchen is calling for a coffee maker upgrade, grab today's Best Buy deal on the Keurig K-Duo Plus coffee maker and save an impressive 50%. Its versatility and ease is just what coffee lovers deserve each morning.

As natural (read: human-exacerbated) disasters ramp up in severity across the globe, communities have had to reconcile with extreme, life-altering loss.

Cities have been completely decimated by fires and floods. Homes have been destroyed by tornadoes and extreme storms. And while the tangible losses of personal belongings is often debilitating, it pales in comparison to the incalculable loss of life.

SEE ALSO: Why the 'digital divide' persists within Indigenous communities

The climate crisis — and leaders' reluctance to admit, let alone curb, its impact in large scale ways — will only make things worse. So, in addition to championing a wider, solutions-based climate consciousness, individuals should prepare themselves for potential disaster, and you should start in the home.

Securing important documents 

The government's emergency response services include safeguarding documents as key to essential emergency preparedness planning. This is because official records are crucial to beginning the recovery process, FEMA explains.

"The first step is to take an inventory of your household documents, contacts, and valuables," advises FEMA. "Taking time now to safeguard these critical documents will give you peace of mind, ensure you have access to essential medical and prescription information, and help you avoid additional stress during the difficult days following a disaster."

Items to ensure are protected include: birth, marriage, divorce, or adoption certificates; passports, driver's licenses, Social Security cards, and immigration documents; disability documentation and medical files; pet ownership papers; insurance policies and financial statements; wills and trusts; and essential contact information.

Tweet may have been deleted Physically store your files

Many disaster agencies, including insurance companies, recommend creating an emergency document kit that can be added to emergency go-bags or easily transported when households need to get out fast. 

Flood or fire proof storage devices include water tight bags and cases, or folders and document binders made out of fire retardant materials. While there are safes designed to survive intense fire, not all of them are designed specifically for document storage, if that's what you're after. Non-fireproof, document specific safes may be a cheaper and more practical option, however, as they tend to be smaller and more mobile — most purchasing guides will note the differences, but read the fine print before you buy.

If you want to be even more careful, consider storing your documents outside of your home in an institution you trust, such as a bank security deposit box. FEMA recommends going over bank policies and state laws prescribing exactly who has permission to access the security deposit box, should a critical injury or death occur. 

Digitally store your files

Many may opt for keeping digital versions of important documents stored in addition to physical copies — a wise and convenient choice in an age where most online services ask for digital uploads anyway. 

Scan these documents and keep multiple copies of the files in safe, password-protected digital storage formats. If you don't have access to a physical scanner, try free apps that can turn images of files into compatible formats like PDFs, such as Microsoft Lens. Read more on that below. 

Keep copies of these in an offline place as well, such as a password-backed external hard drive, that is accessible to grab in an emergency situation.

Protecting your personal photos 

In the wake of southern California's mass wildfire spread and extensive destruction of residential areas, many online encouraged others to protect their precious photos and treasured memories digitally, as well. The loss of personal, sentimental items can have a traumatic effect on emotional and mental wellbeing and negatively impact the long term recovery process.

Tweet may have been deleted Use apps to digitize

Making and protecting backups of photos, even in the digital age, is still an important step to emergency preparedness. The easiest way to do so? Your smartphone and a vast market of photo and document scanning apps that use your phone's camera to take higher quality images of your photos — then store them on your device or in the cloud. 

Google, for instance, offers the app PhotoScan, a digital image scanner that backs up directly to the Google Photo app and may be a good free alternative for Google and Android users. Another free app is Photo Scan by Photomyne. 

iPhone users can also employ Apple's Continuity Camera and Notes app to scan documents and photos. Simply open a new Note, tap the paperclip icon, and then select Scan Documents. Your phone will automatically detect and capture the file or photo in view. Scans are saved directly in Notes, but users can also tap the drop down arrow at the top of the scanned image to share, save to their files, or print. 

Document scanning apps like Microsoft Lens and Adobe Scan can also double as higher quality photo scanning options. One of the most popular among users is the AI-enhanced document scanner app CamScanner. Paid options include third-party apps like SwiftScan and Pic Scanner Gold.

Keep in mind that some apps, like Adobe Scan, may not be compatible with image formats like JPEGs or PNGs. That means they might only be able to save and share your files in document-friendly formats such as PDFs.

Stick with old school options

Some may want to use traditional scanners to capture every detail of their beloved images. Depending on your local library system, many public libraries offer free document and image scanning at their locations, but may require bringing your own thumb drive or making an online library account to save or send files. Check with your local library to be sure they offer scanners to guests. 

Alternatively, several companies and online services also provide by-mail scanning options, which allow individuals to send physical copies of their photos for preservation and restoration. These can get pretty pricey, however. 

Kodak's Digitizing Box, for example, gives individuals the option to order and ship their photos, films, and even audio files in a pre-tagged box sent to them by the company. The media is then digitized domestically and preserved in several formats, including digital cloud files and physical formats such as a DVD or thumbdrive. Orders can take up to 3 months to be digitized and sent back. A 50-image box will run a customer $35.

Others like Legacy Box and ScanMyPhotos.com offer similar digitization services and run a gamut of prices, depending on how many and what kind of files customers want digitized. To assist those affected by California wildfires, ScanMyPhotos offered free photo digitizing and discounted rates to people and their families.

DeepSeek, a Chinese open-source AI system similar to ChatGPT, has risen to popularity at a peculiar time: in the midst of an ongoing legal battle over whether another Chinese tech platform, TikTok, should be allowed to run in the U.S. Some users are curious if the U.S. government would attempt to ban DeepSeek on the same grounds it has used to attempt to ban TikTok.

In short, sure, the U.S. could ban DeepSeek if it wanted to. It has the capacity to ban things it doesn't like from countries it doesn't trust in order to protect its citizens' data. In the case of TikTok, lawmakers who voted in support of banning the app cited concerns about data privacy, national security, surveillance, and propaganda, primarily due to the app's Chinese ownership. These lawmakers argue that TikTok is controlled by a "foreign adversary" — in this case, its Chinese parent company, ByteDance — and it isn't in the U.S.'s interest to allow foreign adversaries access U.S. citizens' data. TikTok has routinely denied allegations that it shares U.S. users' data with the Chinese government.

SEE ALSO: Why DeepSeek is hitting tech stocks hard, including Nvidia's

This line of thinking could lay out some problems for DeepSeek, too. The company is based out of China. According to its privacy policy, "The personal information we collect from you may be stored on a server located outside of the country where you live. We store the information we collect in secure servers located in the People's Republic of China."

But the TikTok ban wasn't all purely due to privacy concerns — there were lobbying efforts afoot, too. Beyond that, there are also similar players involved in DeepSeek's rise to power. Meta and YouTube stand to benefit from a TikTok ban, and those tech companies, along with OpenAI and others, would also probably benefit from a ban on DeepSeek, which would let them better corner the AI market. Those power players aren't making any explicitly public moves just yet.

That said, President Donald Trump doesn't seem too concerned with the privacy issues at TikTok currently — at least, not enough to put the ban into effect — so it's unclear if he'll follow that same logic regarding DeepSeek. He did, however, sign a whole host of executive orders during the first week of his presidency, including one that tackles AI. The order revokes a Biden AI executive order "which hampered the private sector’s ability to innovate in AI by imposing government control over AI development and deployment" and "calls for departments and agencies to revise or rescind all policies, directives, regulations, orders, and other actions taken under the Biden AI order that are inconsistent with enhancing America’s leadership in AI." He did keep one Biden-era order that designates more federal land for AI data centers, NPR reported. This works alongside the Stargate project that OpenAI announced alongside Trump last week.

As former Rep. Patrick McHenry said on CNBC on Monday, banning an open-source model like DeepSeek wouldn't necessarily "bring the globe to our regime, our rule of law, speech rights regime, open-society regime," a theory that lines up with some legislators' take on the TikTok ban. "It actually leads the rest of the world to go a different direction for us."

"The president's capacity to take action here is massive against an app or an adversary he doesn't like," Former Rep. McHenry said. "We see this in tariffs; we're seeing this in tariffs moment to moment, hour to hour, and that will continue. But when it comes to export controls, the authorities of this administration, like the last one, are very broad, very deep, and quite meaningful."

Right now, it's unclear what the government might do regarding DeepSeek, but it has options.

GET $629.96 OFF: Jan. 27th, the JBL Bar 9.1 Channel Soundbar System is currently on sale for $569.99 for a savings of 52%.

Opens in a new window Credit: JBL JBL Bar 9.1 Channel Soundbar System $569.99 at Amazon
$1,199.95 Save $629.96 Get Deal

A really good sound system doesn't just improve your experience with films, it breathes life into your music library and beyond.

The JBL Bar 9.1 Channel Soundbar System is a powerful full-spectrum soundbar with multiple speakers and a dedicated subwoofer. Right now, take advantage of this Amazon deal to get the system for $569.99 and save $629.96, or 52% off.

SEE ALSO: The best soundbars compensate for your flat-screen TV's flat-sounding speakers

The JBL Bar is a 820Watt system with a separate 300Watt subwoofer, two detachable surround-sound speakers, and a main sound bar. Place the two surround sound speakers on either side of your couch to create multi-direction audio or attach them to the main soundbar for unified sound.

With Dolby Atmos and DTS:X decoding built right in, these speakers create a sonic aura that envelopes in multiple dimensions.

Right now the JBL Bar 9.1 Channel Soundbar System is on sale for $569.99. Get it now to save $629.96 or 52% off.

Connect to the speakers with Bluetooth or Airplay2 and use them for daily listening, movie nights, or whatever you can dream up. Whether you're into Haydn concertos or Charli XCX remixes, this system won't let you down.

In a mere week, DeepSeek's R1 large language model has dethroned ChatGPT on the App Store, shaken up the stock market, and posed a serious threat to OpenAI and, by extension, U.S. dominance of the AI industry.

Last Monday, Chinese AI company DeepSeek released an open-source LLM called DeepSeek R1, becoming the buzziest AI chatbot since ChatGPT. It's purportedly just as good — if not better — than OpenAI's models, cheaper to use, and allegedly developed with way fewer chips than its competitors. Here's what you need to know about DeepSeek R1 and why everyone is suddenly talking about it.

DeepSeek R1 claims to surpass OpenAI models in key benchmarks

With the release of DeepSeek R1, the company published a report on its capabilities, including performance on industry-standard benchmarks. DeepSeek claims its LLM beat OpenAI's reasoning model o1 on advanced math and coding tests (AIME 2024, MATH-500, SWE-bench Verified) and earned just below o1 on another programming benchmark (Codeforces), graduate-level science (GPQA Diamond), and general knowledge (MMLU).

SEE ALSO: DeepSeek AI might be smarter than OpenAI's smartest AI, and you can try it out now

Mashable's Stan Schroeder put DeepSeek R1 to the test by asking it to "code a fairly complex web app which needed to parse publicly available data, and create a dynamic website with travel and weather information for tourists," and came away impressed with its capabilities.

At this point, several LLMs exist that perform comparably to OpenAI's models, like Anthropic Claude, Meta's open-source Llama models, and Google Gemini. But DeepSeek R1's performance, combined with other factors, makes it such a strong contender.

Unlike OpenAI models, DeepSeek R1 is open source

Because DeepSeek R1 is open source, anyone can access and tweak it for their own purposes. It also allows programmers to look under the hood and see how it works. Open-source models are considered critical for scaling AI use and democratizing AI capabilities since programmers can build off them instead of requiring millions of dollars worth of computing power to build their own.

Meta took this approach by releasing Llama as open source, compared to Google and OpenAI, which are criticized by open-source advocates as gatekeeping. Google's Gemini model is closed source, but it does have an open-source model family called Gemma.

It's cheap to use and was cheap to build

DeepSeek R1 has a free web app version, accessible via chat.deepseek.com, and an API that costs significantly less than OpenAI's API access to its most advanced model. Its reasoning model costs $0.14 for one million cached input tokens, compared to $7.50 per one million cached input tokens for OpenAI's o1 model. That's an absolute steal that unsurprisingly has programmers flocking to it.

For AI industry insiders and tech investors, DeepSeek R1's most significant accomplishment is how little computing power was (allegedly) required to build it. According to DeepSeek engineers via The New York Times, the R1 model required only 2,000 Nvidia chips. That's compared to a reported 10,000 Nvidia GPUs required for OpenAI's models as of 2023, so it's undoubtedly more now.

That's quite a bold claim, but if true, it calls into question how much investment is needed to develop data centers like the $500 billion Stargate project currently underway. The stock market certainly noticed DeepSeek R1's alleged cost efficiency, with Nvidia taking a 13 percent dip in stock price on Monday.

DeepSeek R1 is the new king on Apple's App Store

Clearly, users have noticed DeepSeek R1's prowess. By Monday, the new kid on the block topped the Apple App Store as the number one free app, replacing ChatGPT as the reigning free app.

Who knows if DeepSeek R1's momentum will continue, but it has definitely reignited the AI race and taken the competition to global heights.

SAVE 40%: Shop Roku devices on sale now at Amazon. Get the Roku Express for just $17.99, saving $12 for 40% off.

Best Roku deals Best Roku deal Roku Express $17.99 at Amazon (Save $12) Get Deal Best 4K streaming deal Roku Streaming Stick 4K $39 at Amazon (Save $10.99) Get Deal Best soundbar deal Roku Streambar SE $79.59 at Amazon (Save $20.40) Get Deal

For all the streaming services you're paying for, you need something to stream them on. When it comes to streaming devices, we're big fans of Roku. Not only do they make our top-rated streamer, but when we put it head to head with the Amazon Fire Stick, Roku dominated the competition.

If you're in the market for a new streamer, now is a great time to buy. Roku streaming devices are up to 40% off at Amazon. While they're not down to their lowest prices ever, the deals are still good and not to be missed. Here are the best Roku deals to shop now.

Best Roku deal Opens in a new window Credit: Roku Roku Express $17.99
$29.99 Save $12.00 Get Deal Why we like it

The best Roku streaming deal right now is on the Roku Express. This HD streamer sets up quickly by plugging into your TV with no extraneous power adaptor needed. Not only do you gain access hundreds of free channels on the Roku platform, but you can access all your favorite streaming apps too. It supports HD picture quality so if you have a 4K TV, you'll want to go for the Roku Streaming Stick 4K.

However, the Roku Express is the best budget option. It's down to $17.99, less than a dollar away from its lowest price ever. That saves you $12 for 40% off. But if the Roku Express isn't quite right for you, explore all the other Roku deals available now.

More Roku deals

• Roku Express 4K+ — $24 $39.99 (save $15.99)

• Roku Streaming Stick 4K —$39 $49.99 (save $10.99)

• Roku Ultra — $79 $99.99 (save $20.99)

• Roku Streambar SE — $79.59 $99.99 (save $20.40)

SAVE 10%: As of Jan. 27, you can get 10% off your Ulta haul when you buy online and pick it up in-store or at the curbside. Use the code WINTER10.

Opens in a new window Credit: Ulta 10% off when you buy online and pickup in store or curbside with code WINTER10 Get Deal

If you’re planning on going to Ulta this week, you might want to do your shopping online and take advantage of the retailer's curbside or in-store pickup options to save some money.

Now through Feb. 1, Ulta Beauty is offering anyone who shops online and chooses to pick up their order in-store or curbside a 10% discount on their entire purchase. All you have to do is use the code WINTER10.

Unfortunately, this promo code isn’t valid on Chanel or Dyson products, and you can’t use it on clearance or any of Ulta’s special sale items (e.g., 5 for $5, 5 for $10, Beauty Steals). But think of it this way: By shopping online and picking up in-store, you're less likely to get distracted by all the shiny things and overspend. That 10% off is basically your reward for sticking to your budget.

If you’d rather not pick up your order in person, Ulta also offers 10% off to new text alert members. Just text ULTA to 95637 and get your discount code delivered straight to your phone. You'll also get alerts on special promotions, store events, and new product launches.

Sure, 10% might not seem like a lot, but trust us, those savings add up — especially when you're stocking up on all your faves.

Save $100: Grab the 11-inch M2 iPad Air for $499 instead of its full price of $599 at Amazon and Best Buy as of Jan. 27. All told, you'll get a 17% discount on this iPad by picking it up at its record low price.

Opens in a new window Credit: Apple 11-inch Apple iPad Air (M2) $499.00 at Amazon and Best Buy
$599.00 Save $100.00 Get Deal

We'll cut to the chase — we think the iPad Air is the best Apple tablet for most people and right now, it's on sale for its lowest price ever.

Though it's not the first time this tablet has dropped to this price (and likely won't be its last), it's still a great value on a tablet that's already fairly competitively priced. Whether your finally righting a holiday mishap one by grabbing one for yourself, picking up an early Valentine's Day gift, or simply are ready to get a new tablet, you can grab the 11-inch M2 iPad Air for just $499 at Amazon and Best Buy, saving you $100 off its $599 list price.

SEE ALSO: The best iPads for reading, working, and streaming

The name Air is a bit of a misnomer these days — Apple's M4 iPad Pro currently wears the crown for the thinnest Apple product on the market. That said, the iPad Pro also starts at $999 for an 11-inch display, and generally offers more premium features that everyday users might not want (or need). The Air, on the other hand, still has a sleek design, plenty of power thanks to the M2 chip, starting storage of 128GB, about 10 hours of battery life (according to our sister site PCMag, also owned by Ziff Davis), and still clocks in at just 1.2 pounds.

You may not get the OLED display of the Pro, but you do get a tablet that can power note taking and popular art apps. Unless you're regularly running intense tasks, PCMag's Sarah Lord put it best in her comparison between the two tablets: "Get the iPad Air if you want the most value. It's more than powerful enough to run any iPad app you want, supports nearly all the latest accessories, and comes in fun colors."

Check out the best Amazon deals of the day as of Jan. 27: OUR TOP PICK Apple 11-inch iPad Air (M2, 128GB, WiFi) $499 (save $100) Get Deal BEST BLUETOOTH TRACKER DEAL Tile Mate $14.99 (save $10) Get Deal BEST HOME DEAL iRobot Roomba Combo J7+ $599 (save $500.99) Get Deal BEST HEADPHONES DEAL Beats Studio Pro x Kim Kardashian $179.99 (save $169.96) Get Deal BEST LAPTOP DEAL Apple MacBook Pro (M4, 16GB RAM, 512GB SSD) $1,399 (save $200) Get Deal

Today may not seem like a special day for shopping, but gadgets from Apple, Roomba, and more are down to some of their best prices ever on this random Monday in January. We've scoured the pages and pages of deals at Amazon and handpicked a few that we think are more than worth it on Jan. 27.

Here are our top picks for the best Amazon deals of the day. If none of these catch your eye, be sure to check back each day this week as we select new deals.

Our top pick: Apple M2 iPad Air Opens in a new window Credit: Apple Apple 11-inch iPad Air (M2, 128GB, WiFi) $499.00 at Amazon
$599.00 Save $100.00 Get Deal

Our favorite iPad for most people, the M2 iPad Air is ideal for everything from streaming and reading to doubling as a laptop, thanks to the processing power of the M2 chip. In our Geekbench 6 tests, it actually scored on par with the M2 MacBook Air. So you can achieve a similar high-performance experience but pay a fraction of the cost — especially while it's on sale for $100 off as of Jan. 27. While it may not have been a massive design change from the previous generation, it doesn't need to be. As Mashable tech editor Kim Gedeon noted, the M2 iPad Air "delivers impressive performance and noteworthy battery life that will keep creatives, students, and on-the-go busy bees away from the imprisonment of charging cables and wall outlets."

Check out our full review of the M2 iPad Air.

Tile Mate Opens in a new window Credit: Tile Tile Mate $14.99 at Amazon
$24.99 Save $10.00 Get Deal

While it's no longer the latest version of the Tile Mate, this Bluetooth tracking device will still get the job done — and for cheap. As of Jan. 27, it's on sale for only $14.99. That's 40% in savings. Just slip the ultra-thin gadget into your luggage, attach it to your keys, or fix it onto anything else you want to keep track of and you can use the Tile app to keep tabs on it. We found it to be "a reliable GPS tracker that works equally well for iOS and Android." Plus, we love that you can get notifications when you leave items behind and qualify for item reimbursement if you can't recover lost items (with a paid Tile Premium subscription).

iRobot Roomba Combo j7+ Opens in a new window Credit: iRobot iRobot Roomba Combo J7+ $599.00 at Amazon
$1,099.99 Save $500.99 Get Deal

We've sang our praises for the Roomba Combo J7+ many times before, but it always bears repeating — especially when it's on sale for nearly half price. It's been shown up by the newer, more powerful Combo J9+ in the years since its release, but it's still a beast of a mopping robot vacuum. It's a fantastic navigator, making it one of the least likely robot vacs on the market to get stuck. And while the mopping isn't the best in the business, as our in-house robot vacuum expert put it, "overall satisfactory cleaning and little need for human intervention make [it] an overall clutch investment." Snag it for just $599 instead of $1,099.99 as of Jan. 27 at Amazon. That's its best price to date.

Check out our full review of the Roomba Combo J7+.

Beats Studio Pro x Kim Kardashian Opens in a new window Credit: Beats Beats Studio Pro x Kim Kardashian $179.99 at Amazon
$349.95 Save $169.96 Get Deal

I personally will never get over the outrageous cost of the AirPods Max — not when the Beats Studio Pro headphones exist and regularly go on sale. As of Jan. 27, the Kim Kardashian iteration of the Studio Pros are on sale for just $179.99 (down from $349.95). That's 49% in savings and about $20 shy of the lowest price on record. Not only did Mashable reviewer Alex Perry give these headphones a glowing 4.5 out of 5 stars, but he also awarded them a Mashable Choice badge of honor. Sure, they're no longer as shiny and new as other picks, but we still think they're worth grabbing. As Perry wrote in his review, "It's hard to find a pair of over-ear headphones with a better all-around experience than Beats Studio Pro.

Check out our full review of the Beats Studio Pro.

Apple M4 MacBook Pro Opens in a new window Credit: Apple Apple MacBook Pro (M4, 16GB RAM, 512GB SSD) $1,399.00 at Amazon
$1,599.00 Save $200.00 Get Deal

If you aren't worried about the price, we can't say enough good things about the M4 MacBook Pro. In our testing, it lasted almost 17 hours on a single charge and outshined the M3 chip by 27 percent. According to Mashable Tech Editor Kim Gedeon, it "wows with endurance-defying battery life and stellar performance, allowing Apple to reclaim its throne." The base model with 512GB of storage is usually $1,599, but as of Jan. 27, you can slash 13% off and get it for $1,399. Sure, that's still steep, but it matches its lowest price on record.

Read Mashable's full review of the 14-inch Apple MacBook Pro (M4).

None of these deals catching your eye? Check out Amazon's daily deals for even more savings.

SAVE $200: The 7-inch Asus Rog Ally (AMD Ryzen Z1 Extreme) is on sale at Best Buy for $449.99, down from the usual price of $649.99. That's a 30% discount.

Opens in a new window Credit: Asus Asus Rog Ally (7-inch, AMD Ryzen Z1 Extreme) $449.99 at Best Buy
$649.99 Save $200.00 Get Deal

Not digging the current winter weather? Some of us just aren't cut out for the cold, and that's totally acceptable. If you're not spending free time outdoors this winter, and prefer to spend some serious hours gaming, Best Buy has a fun deal in store today.

As of Jan. 27, the 7-inch Asus Rog Ally (AMD Ryzen Z1 Extreme) is on sale for $449.99, marked down from the usual price of $649.99. That's a 30% discount that'll save you $200.

Weighing a bit under two pounds, the Asus Rog Ally is a handheld gaming device that allow you the freedom to play Windows game in a portable mode. Steam and Xbox Game Pass games have never been easier to play thanks to the ergonomic design of the Asus Rog Ally.

You can take it from the couch to the bedroom or connect it to your TV and use multiple controller to play with friends. The Asus Rog Ally comes equipped with the powerful AMD Ryzen Z1 Extreme processor and AMD RDNA3 architecture-based graphics.

It takes just half an hour to charge the Asus Rog Ally from 0 to 50%, and it comes with its own USB-C power adapter, so you won't have to worry about buying one separately. It also comes with a tabletop stand.

For those who've been looking for a way to take games mobile, the Asus Rog Ally is a perfectly portable handheld. Download your favorite Steam and Xbox games to the device and you're good to go on the morning commute, on your next cross-country trip, or the weekend spent relaxing on the couch. Thanks to Best Buy's sale, the Asus Rog Ally can be all yours for $449.99.

GET $200 OFF: The Eufy X10 Pro Omni Robot Vacuum and Mop Combo is on sale for $599.99 at Amazon, get it now and save 25%.

Opens in a new window Credit: Eufy Eufy X10 Pro Omni Robot Vacuum and Mop Combo $599.99 at Amazon
$799.99 Save $200.00 Get Deal

What if you could automate cleaning day? If you find home cleaning to be a struggle, consider investing in a robot vacuum and mop hybrid that will do the dirty work for you.

Currently, Amazon is making cleaning easy with 25% off the Eufy X10 Pro Omni Robot Vacuum and Mop Combo. Get it now for $599.99 and save $200.

SEE ALSO: The 4 best self-emptying robot vacuums for hands-off cleaning in 2025

The Eufy X10 Pro Omni doesn't just clean your floors for you, it cleans itself too. A self emptying dust bin and water tank get this robot ready to go between cleaning sessions without supervision from you. This means you'll be able to set this robot vacuum and forget it, for weeks (or even months) at a time.

Navigating using lasers, this vacuum creates an efficient path. Using the Eufy app you can customize its route to set certain areas off limits.

Right now, the Eufy X10 Pro Omni Robot Vacuum and Mop Combo is on sale for $599.99, saving you $200, or 25% off.

Powerful, 8,000 Pa suction makes sure the vacuum can pick up bread crumbs, cat fur and more. What it can't lift with suction it mops up, applying proprietary MopMaster 2.0 technology, which uses the mop delicately and adjusts to different surfaces.